The Top 3 Fears That Keep Vets From Starting Online: And How to Conquer Them
Jul 03, 2025
Let’s be honest, starting an online business sounds exciting…
Until the fear kicks in.
Until the fear kicks in.
For so many veterinary professionals, the thought of creating something outside of clinical practice brings up more questions than confidence.
And you’re not alone.
Here are the top 3 fears I hear again and again, plus how to work through them:
1. “I don’t know where to start.”
You’ve spent years mastering animal health. But building a business? That’s a whole new world.
👉 Reframe it: You don’t need to know everything to begin, just the first step. Start with what you already know. What problems do your clients constantly ask about? What could you create that helps solve one of those?
Start here: A simple PDF guide, a short video series, or a 3-day email mini-course. Keep it small and specific.
2. “What if I’m not tech-savvy?”
Technology can feel intimidating, especially when you're juggling a demanding job and family life.
👉 Reframe it: You don’t need to be a tech expert, you just need the right tools. Platforms like Canva, Stan Store, and MailerLite are designed to be user-friendly (and many have free versions to get started!).
Start here: Pick one platform and master just one feature. That’s all you need to launch your first offer.
3. “What if no one buys?”
This one stings the most. The fear of pouring your heart into something… and hearing crickets.
👉 Reframe it: If no one buys, it's not failure, it's feedback. Every launch teaches you what your audience really needs. And you get better every time.
Start here: Create a “beta” version of your offer and invite a few trusted colleagues or friends to test it. Gather feedback, tweak, and try again.
Here’s the truth:
You’re not behind.
You’re not too late.
And you’re absolutely capable of building something powerful.
Fear is part of the journey, but it doesn’t get to drive the car.
Start small. Stay consistent. And trust that your expertise is enough.
You’ve got this. 💪